Different approaches to music videos, pure hard work that finally pays off after years of training. Here are some of the reasons which makes K-Pop so uniquely popular.
1. Costumes And Color Theory
The thing K-Pop does so well is creative use of costumes, colors, effects and make up in music videos.
BIGBANG – Fanstasic Baby will speak for itself:
2. Storytelling
Another way that K-Pop keeps amusing fans is by strong storytelling in many songs and music videos. Plot twists and theories are big part of the music videos.
B.A.P – One Shot have one of the best plot twist ever!
3. Personality
K-Pop is also well known for its unique, extravagant, and eye-popping personalities.
Check out outstanding girl group with amazing personalities – Mamamoo!
4. Fashion
The first thing you will notice in K-Pop music videos is fashion. It is standing out with intensity and originality. K-Pop idols never shy away from making a splash and being a trendsetters.
f(x) NU ABO is the perfect example of the outstanding fashion.
5. Catchy tunes
Pop music is the catchy hooks and sing-along lyrics. K-Pop of course is no different. Lyrics will instantly stuck in your head.
You can try it yourself with Red Velvet “Dumb, dumb, dumb”.
6. Choreography
Choreography is just another big part of the K-Pop. Groups not only sing and dance, their performance routine is really complicated and challenging.
Not only does this take an insane amount of hard work, practice, and skill, but K-Pop artists are well-known for performing these routines live – proving they are truly skilled, not just well edited in their music videos.
Perfect dance music video is Monsta X – Stuck. You will be amazed with their incredible choreography!
7. Training
Another thing that is known for every K-Pop fan is training. K-Pop artists are usually groomed and mentored by managers or agents for years at a time before recording their first song.
Intensive training, never less than a year, make these young artists seasoned performers by the time they debut. It’s no wonder even young kids are expected to go through this rigorous schooling, since their dance routines and schedules become so insanely demanding.
Hard work is paying off by fantastic results!
8. Diverse Talent
K-Pop idols not only singing and dancing. They are overall talented people. The can act (there are lots of super good idol actors), they are good at martial arts, they can be radio DJs or show hosts.
You can see some of the intense choreography’s with martial arts in GOT7 debut song “Girls Girls Girls”.
9. Multitalented and Multicultural
Not only are K Pop artists uber talented, incredibly hard workers, and star in perfectly executed music videos, they often mix other cultures into their songs. Since most students in many Asian countries are required to learn English from an early age, singers frequently mix in English sayings with their lyrics.
Another thing is that K-Pop songs can have multiple versions in different languages. Like this adorable MV from NCT DREAM!
10. High Concept Groups
And finally, some K-Pop groups have original concepts. For example, EXO – one of the biggest bay groups in K-Pop.
The group is made up of two groups – EXO-K and EXO-M. EXO-K performs and promotes the band’s music in Korean, while EXO-M does the same for in Mandarin and towards to China. And you should start your jorney from MAMA
From the the intro narration and the story in the music video to the parallels between EXO-K and EXO-M and the coolest powers of the members. You just need to see it by yourself!